#PSA: Time for the DRAUP
My mission of bringing Digital Fashion to life is starting its next chapter...
To my followers and friends,
I’m over the moon to announce that my team and I have raised $1.5 million to seed a new vision for Digital Fashion - a vision called DRAUP.
I started This Outfit Does Not Exist to further a future. One where the fashion industry reaped the rewards of digitally-native clothing.
Late last year I realised that writing about this future was no longer enough. I wanted to build it.
With the mission of maximizing the value of Digital Fashion for its consumers and creators, DRAUP will unite aesthetic, technological and financial innovation, in three ways:
As a store for the best curated, cutting edge, digital clothing
As a virtual closet for you to display and wear the digital clothing you own
As an infrastructure layer for you to make money from your digital garments
Led by the team at Variant Fund, this vision is now supported by pioneers across fashion, tech and crypto including Trevor McFedries (Brud/ Lil Miquela), Ian Rogers (LVMH/ Ledger), TCG Crypto, FLAMINGO DAO, NEON DAO, Andy Weissman, Amber Atherton, GMoney and Cozomo De’ Medici.
While I’ll still be sharing my digital outfits and insights through This Outfit Does Not Exist, DRAUP will now be a platform I use for creating content around our digitally native future. And let me assure you that this content will be better than ever before.
As my first set of supporters, I’ve signed you up for these insights, but if this isn’t what you want please reply to this email and I’ll remove you from the list.
As this next phase begins, I’m actively searching for collaborators inspired by defining what Digital Fashion can become; particularly those who are technically skilled. If this sounds like you or anyone you know please get in touch at firstname.lastname@example.org.
And finally, thank you, from the bottom of my heart, for supporting me this far.
I can’t wait to show you what’s to come.
Dani - Founder, This Outfit Does Not Exist / DRAUP
Link to the DRAUP whitepaper
Read our full announcement here.